In this rapid-fire 13-minute session, Feifan Wang chats with Tim Masek of Storetasker about the core value proposition of SourceMedium and how it challenges the traditional “Modern Data Stack.” Feifan explains how SourceMedium abstracts away the complexity of unifying data for 8-9 figure brands, providing a fully managed infrastructure that delivers the power of enterprise tools like Looker without the six-month setup time or the need for a massive internal data team.
The conversation highlights key client wins, including a transformation story with CPAP.com where migrating to SourceMedium allowed the brand to simplify their tech stack while gaining “boardroom ready” numbers that aligned the CEO, CFO, and CMO. Feifan also touches on the future of data, revealing how SourceMedium is leveraging its massive dataset to train AI agents and co-pilots, moving beyond dashboards to predictive analytics and automated insights.
Key Takeaways
- The Modern Data Stack Problem: Brands often adopt complex stacks (Fivetran + BigQuery + dbt + Looker) without realizing the immense cost and maintenance burden. SourceMedium solves this by delivering the output of that stack as a managed service.
- Unified Decision Making: By providing a single source of truth, teams from the C-suite to email managers can operate off the same definitions and metrics, eliminating “data brawls.”
- Agency Empowerment: How Avenue Z (formerly Snow Agency) built a white-labeled dashboard business on top of SourceMedium’s infrastructure to increase close rates and client retention.
- Customer-Obsessed R&D: SourceMedium’s product roadmap is driven by solving real problems for customers directly, ensuring new features have broad market utility before shipping.
- The AI Future: Unifying data is the #1 obstacle to AI adoption. With that solved, SourceMedium is now building internal AI co-pilots and open-source models (Llama, Gemini) for predictive analytics like churn scoring and forecasting.
- GCP Alignment: Betting on Google Cloud Platform (GCP) as the best infrastructure for the AI era, helping brands migrate from AWS/Azure to leverage Google’s superior AI capabilities.
