Executive Summary
[TODO: Key stats summary - sales up 48%, new customer sales up 42%, repeat sales up 52%, ad spend up 27%]
The “Two Black Fridays” Phenomenon
[TODO: Content from linkedin_posts.md #1 - Nov 22 sales spike, repeat customers exceeded new, CAC down 50%+]
Platform Performance
Meta
[TODO: Content from linkedin_posts.md #2 - ROAS higher, CPC lower, CTR way higher, CPA lower]
[TODO: Content from linkedin_posts.md #2 - Similar trends but less obvious efficiency improvements]
TikTok
[TODO: Content from linkedin_posts.md #2 - Spend up, already at Cyber Monday levels]
Amazon Ads
[TODO: Content from linkedin_posts.md #2 - CPM and CPC up, deal-conscious shoppers]
DTC vs Amazon
[TODO: Content from linkedin_posts.md #5 - DTC sales 180% vs 2023, Amazon 174%, repeat customer trends]
Email & SMS Trends
[TODO: Content from linkedin_posts.md #6 - Klaviyo data, email receives down but clicks up, SMS receives up]
Real-Time Hourly Sales Patterns
[TODO: Content from linkedin_posts.md #7-13 - Thursday through Cyber Monday hourly patterns, morning browsing dominates]
Key Takeaways for 2025
[TODO: Content from linkedin_posts.md #15-16 - Annual view shows sustainable growth, CAC higher but CVR improving]
Source: SourceMedium BFCM 2024 Benchmark Dashboard - tracking billions in annual GMV across 8-9 figure high-growth brands in apparel, CPG, home goods, beauty, medical, electronics, and furniture.
