About
At iRestore, Kevin Chen (VP and co-founder) needed a reporting baseline that matched how the business actually runs. The team had “bits and pieces everywhere” across platform data, Google Analytics, and spreadsheets, and basic growth and retention decisions depended on stitching it together by hand.
SourceMedium gave iRestore a single source of truth with dashboards tailored to their workflow, so exec summaries and key metrics didn’t require rebuilding reporting in sheets.
iRestore sells FDA-cleared hair restoration devices and supplements online and via Amazon marketplaces.
The challenge
- Key performance data lived across platform reporting, Google Analytics, and spreadsheets
- Decisions on growth and retention depended on an accurate, comprehensive baseline
- Manual compilation created time loss and risk of inconsistent numbers
But iRestore was losing time and accuracy with a range of manual solutions to tracking and reporting its data. “We were using platform data, Google Analytics, our own spreadsheets, and Google Sheets as well,” Chen recalls. “We had bits and pieces everywhere.”
To realize their aspirations, iRestore needed an accurate and comprehensive dashboard that could serve as the single source of truth for all of their marketing and business data.
The solution
- Dashboards customized to how iRestore operates, instead of generic templates
- A consistent executive summary view without rebuilding the workflow in spreadsheets
- More usable retention reporting to support deeper goals like ARPC
Chen was referred to SourceMedium by a friend, and was immediately impressed by its capacity for personalization. Working with the SourceMedium team, iRestore developed dashboards tailored specifically to their business, aggregating data from numerous channels and spanning all stages of their customer journey.
Unlike their intensive manual solution, SourceMedium enabled the iRestore team to access insights, executive summaries, and key business metrics without rebuilding the workflow in spreadsheets.
“It would have taken a lot of time for us to work in spreadsheets, and a lot of manual work to get the data, and to present it in the way that SourceMedium does in real-time,” Chen explains.
When it comes to out-of-the-box analytics software, Chen points out that many “seem to be for a larger percentage of businesses, but not tailored to a slightly larger business.” This is where SourceMedium’s customization options shine:
“Each business is different, so the data, naturally, needs to be presented in different ways to be useful. I think that’s what made SourceMedium stand out from other solutions.”
With greater visibility over performance, the iRestore team could make more effective data-driven decisions and optimizations, and have a greater degree of confidence in their actions. For example, SourceMedium enabled iRestore to view customer retention data with more granularity than they could access in other e-commerce platforms. As a result, they could prioritize, measure and optimize towards more valuable business goals, like average revenue per customer (ARPC).
For Chen, SourceMedium is a strong fit for mid-sized companies that want stronger infrastructure and culture without outgrowing generic dashboards.
What changed
- Decision enabled: The team could run growth and retention decisions off a single source of truth instead of “bits and pieces everywhere.”
- How they validated it: Tailored dashboards made it possible to see the same metrics the business cared about, in a consistent shape.
- What got faster: Less manual spreadsheet work to compile data and more time spent acting on it.
The results
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Single source of truth across marketing and ops data
iRestore consolidated performance reporting so the team wasn’t stitching together Google Analytics, platform exports, and spreadsheets. -
Dashboards tailored to how iRestore operates
Customized views made the data easier to use and easier to trust across the organization. -
More granular retention and ARPC focus
The team could prioritize retention and optimize toward deeper goals like average revenue per customer (ARPC).