About
At Duradry, the team needed a retention and churn view they could trust across both DTC and Amazon. Shopify reporting alone wasn’t enough, and Amazon only exposed part of the picture, which made it hard to answer the questions that mattered for growth and fundraising conversations.
SourceMedium gave Duradry a clearer baseline across customer behavior and KPIs, including investor-ready answers without scrambling for exports.
Duradry sells sweat and body odor management products online and on Amazon, including one-time purchase and subscription options.
The challenge
- Shopify reporting was too limited for retention and churn analysis across the full customer base
- Retention decisions depended on understanding both subscribers and one-time buyers, not just “subscription health”
- Manually stitching DTC and Amazon views didn’t scale, especially when investors asked questions
Online brands know leveraging data is crucial for business growth and optimizing revenue. But Duradry felt the analytics offered by leading e-commerce platforms like Shopify were too limited. They wanted a tool that would allow them to dive deeper into their owned data, giving them greater transparency about their sales and customers.
“We wanted to have all the data about retention and churn, not only for subscribers, but also for one-off purchases,” Jack Benzaquen, founder of Duradry, explains. By understanding the experiences of their customers in greater detail, Duradry hoped to increase retention, transforming more one-off purchases into recurring subscriptions.
The solution
- Deeper retention and churn reporting across subscribers and one-time purchasers
- Dashboards and custom reports the team could manipulate without rebuilding charts in sheets
- Integrated Amazon and DTC views so decisions weren’t made from partial data
Duradry chose SourceMedium for detailed insights, ease of use, and responsiveness to the needs of the business.
“There’s so much data that the only way to uncover trends is to have a tool like SourceMedium to actually run those queries,” Benzaquen explains.
Although other tools offer various reporting templates, customization stood out as a key differentiator: “Their team can create any chart or report you want, and you can manipulate that data however you like.”
“It’s also useful for when VCs ask you difficult questions,” adds Benzaquen. “You instantly have the right data to provide.”
SourceMedium’s third-party integrations also gave the team more agency and visibility.
“When it comes to integrations, SourceMedium is doing a great job,” Benzaquen says. “It’s one of the few solutions that integrates Amazon into the mix. That’s really important because, at this point, most brands are on Amazon, but Amazon only shows brands a small portion of its data; SourceMedium can extract Amazon’s raw data and present it in a more useful way.”
Benzaquen recalls the simplicity of onboarding: the SourceMedium team was available from the outset to help Duradry make full use of the platform.
“The support from the team is fabulous,” says Benzaquen. “They’ve helped us with everything. We have a Slack channel with them, and whenever we have a question about a particular report or chart, they’re there for us. On-boarding and day-to-day, the team has been great.”
Duradry now relies on SourceMedium to monitor the business’ most important KPIs and identify actionable outcomes.
“It’s a tool that gives us greater transparency and understanding about our business, allowing us to identify actionable outcomes.”
For Benzaquen, SourceMedium is more than an analytics tool; it’s central to monitoring day-to-day performance and long-term growth.
What changed
- Decision enabled: The team could make retention decisions using a fuller view of customer behavior (not just subscription reporting).
- How they validated it: Integrated Amazon and DTC data made it easier to cross-check what the business was seeing across channels.
- What got faster: Faster answers for investor questions and fewer ad hoc spreadsheets.
The results
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Retention and churn visibility beyond subscriptions
Duradry could analyze retention and churn for both subscribers and one-time purchasers. -
Amazon and DTC performance in one place
With Amazon in the mix, the team had a clearer view of sales and customer behavior across channels. -
Faster responses to investor questions
When VCs asked “hard questions,” the team could pull the right data without scrambling.