| Connected | The connection is authorized and no issue needs your attention. A source with nothing new to send while its collector runs also reads Connected, with a note saying when its last new activity arrived. | Nothing to do. |
| Syncing | SourceMedium is actively loading or backfilling data. | Nothing to do. Check again after the sync finishes. |
| Setting up | The connection exists, but a setup step is not complete. | Open the connection page; it shows the next step if one is yours. |
| Validating | A credential was saved but has not been verified against the source yet. | Wait for validation to finish; it becomes Connected on success. |
| Data delayed | Data from this source is late for a reason SourceMedium manages. Collection is still authorized. | Nothing to do. Do not reconnect; SourceMedium is handling it and the status clears when data catches up. |
| Needs attention | The saved credential works, but the provider is refusing part of the data SourceMedium needs (for example, an API feature not on your plan). | Reconnect with a credential or account that has the missing permission, or ask the provider to enable the access for your plan. Syncing resumes on its own once access is granted. |
| Awaiting first data | The source is connected and SourceMedium is waiting for its first data to arrive. | Nothing to do. SourceMedium emails you within a day of the first data arriving. |
| Preparing reports | Data from the source is arriving; the reports built from it are not ready yet. | Nothing to do. Reports appear once the first build finishes. |
| Needs reconnection | SourceMedium cannot use the current credentials, or setup was not completed. | Open the connection and use its reconnect or setup action. If the platform keeps refusing the saved credentials and nobody reconnects them for 60 days, the data source is scheduled for deletion, and its deletion starts 14 days later. |
| Idle | The source is not expected to deliver data now, or another connection covers it. | Nothing to do unless you expected this source to be active. |
| Paused | Syncing was switched off for this data source. Its credentials and already-synced data are kept. A data source paused for 60 days is scheduled for deletion, and its deletion starts 14 days later. The connection shows that date from the start of the pause. SourceMedium also pauses a data source that a partner syncs for it after six months without new data, when reconnecting it lets SourceMedium sync it directly. The connection page says so, and that pause schedules no deletion. | Resume the data source before its deletion starts to keep its data and start syncing again. No re-authentication is needed. A data source paused after six months without new data resumes only when you reconnect it. |
| Scheduled for deletion | The data source was paused for 60 days, its credentials kept failing for 60 days, or its Shopify app was uninstalled. Data already synced stays in your reports until its deletion starts, on the date the connection page shows. Deletion completes within 10 days and cannot be cancelled once it starts. A legal hold can delay a deletion that has not started. | Resume or reconnect it before its deletion starts to keep its data. After the deletion, reconnecting starts a new sync, and history the platform no longer provides cannot be collected again. |