Short-form video spend, attributed to revenue
TikTok reports its own conversions. Campaign data joined to Shopify orders gives you efficiency comparable to Meta and Google on one definition.
TikTok Ads
Paid media and affiliate channels used to analyze spend efficiency, attribution, and growth performance.
Why TikTok Ads?
TikTok is a major ad channel for DTC brands. SourceMedium connects TikTok spend to actual orders so you can compare efficiency against Meta, Google, and other channels with confidence.
Campaign + creative performance
Campaigns, ad groups, and individual ads with spend, reach, and video metrics.
Spark Ads tracking
Creator content and organic posts used as ads are tracked alongside paid creative.
Audience demographics
Age, gender, and region breakdowns reveal which segments convert best.
Cross-channel comparison
TikTok performance normalized alongside Meta, Google, and other platforms.
What you can ask
With the AI Analyst, you can query TikTok Ads data using natural language. Here are some examples.
What's our TikTok ROAS compared to Meta? Which TikTok campaigns have the lowest CPA? Show me TikTok spend and revenue by week What's our TikTok cost per new customer vs. repeat? Which ad creatives drive the most attributed revenue? Joins with other integrations
TikTok Ads data is designed to join with your other data sources for unified analysis.
How it works
Setup depends on the source. We confirm access requirements, history, cadence, and customer responsibilities before implementation begins.
Connect TikTok Ads
OAuth into TikTok Ads Manager and select advertiser accounts.
Attribution setup
TikTok data joins Shopify orders using your attribution model.
Cross-channel analysis
Compare TikTok efficiency with other connected channels in unified tables.
Ready to stop debating the numbers?
In 30 minutes, we will
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Map your current systems and reporting gaps.
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Show one workflow relevant to your team.
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Outline likely fit, implementation scope, and next steps.
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