First-party event data, attribution-ready
First-party events are useless in isolation. RudderStack events read from BigQuery and run through attribution, linking on-site behavior to orders.
RudderStack
Site behavior and attribution systems used to reconcile session-to-order performance.
Why RudderStack?
RudderStack streams your first-party site events to your warehouse without third-party pixels. SourceMedium picks them up from BigQuery and turns them into session-to-order funnels and attribution, unified with every other tracking source.
Warehouse-native events
SourceMedium reads RudderStack events directly from BigQuery, so there's no additional pixel or API connection to build or maintain.
Full-funnel tracking
Page views, cart, checkout steps, and purchases map to canonical funnel events for drop-off and conversion analysis.
Multi-touch attribution
First-party events feed SourceMedium's MTA models to connect touchpoints to revenue.
Unified with other sources
RudderStack events land in the same funnel table as GA4, Snowplow, and other tracking sources for consistent reporting.
What you can ask
With the AI Analyst, you can query RudderStack data using natural language. Here are some examples.
What's our checkout completion rate by step? Where are customers dropping off in the funnel? What's our add-to-cart to purchase conversion rate? Which traffic sources drive the most purchases? How does funnel performance trend week over week? Joins with other integrations
RudderStack data is designed to join with your other data sources for unified analysis.
How it works
Setup depends on the source. We confirm access requirements, history, cadence, and customer responsibilities before implementation begins.
Enable RudderStack's BigQuery destination
Connect your event sources to a BigQuery warehouse destination in RudderStack.
Coordinate the destination
For the standard managed deployment, SourceMedium provides the BigQuery project, dataset, and service account. Customer-owned deployments are configured during scoping.
Validate and sync
SourceMedium maps your events to canonical funnel events and begins funnel and attribution reporting.
Ready to stop debating the numbers?
In 30 minutes, we will
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Map your current systems and reporting gaps.
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Show one workflow relevant to your team.
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Outline likely fit, implementation scope, and next steps.
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