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The AI Analyst understands natural language questions about your e-commerce data. This page shows example questions organized by domain to help you get started.
Be specific about time ranges when possible. “Last 30 days” is clearer than “recently.”

Orders & Revenue

Questions about sales, order volume, and revenue metrics.

Customers

Questions about customer acquisition, retention, and behavior.

Marketing & Ads

Questions about advertising performance and marketing spend.

Raw Data Pulls

Questions where you want the underlying rows or specific fields returned as a CSV.
Raw data pulls work best when you name:
  • The time range
  • The fields or entity you want
  • Any filters, such as product, campaign, store, or channel
Use raw data pull wording when you want the data itself. If you want interpretation, ask an analysis question like “What are the trends in orders by UTM source?”

Email & SMS

Questions about outbound messaging performance.

Products

Questions about product performance and mix.

Cohorts & LTV

Questions about customer lifetime value and cohort behavior.

Definitions & Schema

Questions about what metrics mean, where data lives, and how SourceMedium works. These are answered using our documentation — no SQL required.

Diagnostics

Health checks for your data and tracking.

Learn about Diagnostics

Understand Data Health and Attribution Health checks in detail.

Thread follow-up examples

After you run analysis, you can continue in the same thread with prompts like:
  • In DM, ask these naturally.
  • In channels, mention the bot with @SourceMedium.

Thread continuity and follow-ups

Learn how follow-up context works and when to start a new thread.

Tips for Better Results

Instead of “recently” or “lately,” use specific ranges like “last 7 days,” “in January,” or “Q4 2024.”
“Revenue” is clearer than “sales.” “Orders” is clearer than “transactions.” Use the terminology from your dashboards.
Complex multi-part questions work better as separate queries. Ask “What was our revenue last month?” then “How does that compare to the previous month?”
“Pull order ID, date, UTM source, and revenue for last week” tells the AI Analyst to return rows and attach a CSV instead of writing an interpretive analysis.
“Top 10 products by revenue” is specific. “Best products” is ambiguous.