Dashboard Functionality
Why does my LTV look off in my multi-store report?
LTV and Retention reports are calculated per store, so select one brand at a time in the Brand ID filter
This applies when you have more than one Shopify store in the same dashboard.
LTV and Retention are calculated per store. If more than one brand is selected in the Brand ID filter, the cohorts mix customers from different stores and the numbers are not meaningful.
To fix it, select a single brand in the Brand ID filter, then re-read the LTV & Retention page. Repeat for each store you want to compare.
See the LTV & Retention module for how cohorts are built.
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