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Advertising Official SourceMedium integration

Criteo MCP server

Checked September 2026.

Access to Criteo MCP is by waitlist survey. It joins a brand's or agency's assistant to the Retail Media and Performance Marketing APIs to create, manage, and monitor campaigns; the reporting side, Marketing Solutions statistics by metric and dimension and Retail Media line items and budgets, went to testers first.

Criteo MCP options

Every fact in a row comes from the publisher's own documentation.

Ways to reach Criteo data from an assistant
Option Audience Reads or changes Sign-in Setup
Criteo MCP Criteo Advertisers Connects a brand's or agency's assistant to Criteo's Retail Media and Performance Marketing APIs to create, manage, and monitor campaigns; Criteo released reporting tools to testers first. Can write See guide Setup guide (opens in a new tab)
Criteo data through SourceMedium's MCP https://mcp.sourcemedium.com/mcp SourceMedium Ours Merchants Reads Criteo data from modeled SourceMedium tables, next to your other connected sources, with canonical metric definitions. Read only OAuth sign-in Setup guide

Other ways to reach Criteo data

One MCP server per tool still can't answer a cross-channel question.

Each server brings its own sign-in, its own definition of revenue, and data your assistant can't join to the rest.

SourceMedium joins Criteo with the rest of your store, ad, subscription, and returns data, keeps one set of maintained definitions, and gives ChatGPT, Claude, and other assistants a single connection to all of it.

Book a walkthroughSee how it works
Criteo on SourceMedium

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