Microsoft Search, joined to revenue
Bing is the channel most brands never bother to measure. Microsoft Advertising spend joined to Shopify orders so search reporting finally includes it.
Bing
Paid media and affiliate channels used to analyze spend efficiency, attribution, and growth performance.
Why Bing?
Bing captures older demographics and Microsoft ecosystem users. SourceMedium connects Bing spend to orders so you can measure this often-overlooked channel's true contribution.
Search campaigns
Bing search campaigns sync with keywords, ads, and performance.
Microsoft Audience
LinkedIn profile targeting performance tracked for B2B.
Shopping ads
Microsoft Shopping campaigns linked to product sales.
Cross-engine comparison
Bing normalized against Google for search efficiency analysis.
What you can ask
With the AI Analyst, you can query Bing data using natural language. Here are some examples.
What's our Bing ROAS compared to Google? Which Bing campaigns have the best CPA? Show me Bing search term performance How much revenue comes from Microsoft Audience ads? Compare Bing vs. Google for branded search Joins with other integrations
Bing data is designed to join with your other data sources for unified analysis.
How it works
Setup depends on the source. We confirm access requirements, history, cadence, and customer responsibilities before implementation begins.
Connect Microsoft Ads
OAuth into Microsoft Advertising and select accounts.
Attribution setup
Bing data joins Shopify orders using your attribution model.
Cross-engine analysis
Compare Bing efficiency against Google and other search channels.
Ready to stop debating the numbers?
In 30 minutes, we will
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Map your current systems and reporting gaps.
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Show one workflow relevant to your team.
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Outline likely fit, implementation scope, and next steps.
Book a platform walkthrough
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