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If your SourceMedium dashboard isn’t showing data yet, or you’re waiting longer than expected, here’s what’s likely happening.

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The short answer

Data volume determines ingestion time. The more historical data your store has, the longer full ingestion takes. Your SourceMedium contact can give you a specific estimate based on your data volume.

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What affects ingestion time?

The main factors are:
  • Order count — The primary driver. More orders = more data to process.
  • Line items per order — Stores with high average cart sizes have more data per order.
  • Customer count — A large customer database adds to total data volume.
  • Historical depth — 10 years of data takes longer than 2 years.

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What can I do?

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Check with your SourceMedium contact

They can give you a status update and estimated completion time.

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Consider a phased approach

If you have a specific go-live deadline and your data volume is very high, we can discuss starting with recent data (e.g., last 1-2 years) while full history loads in the background.
Trade-off: Starting with partial history means LTV calculations will only reflect the loaded period. A customer who first purchased 5 years ago would appear as a “new” customer if we only loaded 2 years. Once full history loads, everything updates automatically.

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For future onboardings

If you manage multiple stores or brands, running a Data Volume Assessment before integration helps set accurate timeline expectations upfront.

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Still have questions?

Reach out to your SourceMedium contact via Slack or email support@sourcemedium.com.