How your data flows
These source categories line up with how Connect is organized; see all available integrations for the current platform list. How SourceMedium models your data explains the cleaning and enrichment steps and the table shapes you end up querying. We use data from your connected sales platforms (Shopify, Amazon, etc.) as the transactional backbone for sales-based reporting.Every order is assigned a sales channel.
The Channel filter on each module defaults to Online DTC; other channels are selectable.
If you notice any mismatch between your Shopify Sales Report and your Executive Summary,
see this article for possible explanations.