sm_product_key | STRING | Stable SourceMedium join key for products to related tables. |
sm_product_variant_key | STRING | Stable SourceMedium join key for product variants to related tables. |
sm_store_id | STRING | SourceMedium’s unique store identifier. For Shopify stores, derived from the myshopify.com domain; for other platforms (Amazon, TikTok Shop, Walmart.com), uses platform-specific identifiers. |
inventory_item_id | STRING | The unique identifier for the inventory item. |
is_product_gift_card | BOOL | Whether the product is a gift card. |
marketplace_id | STRING | Marketplace-specific identifier for the product variant when sold through third-party marketplaces (e.g., Amazon ASIN). NULL for direct-to-consumer sales; used to track marketplace product listings. |
primary_product_image_url | STRING | Primary product image URL (display). |
product_collection_handles_csv | STRING | Unique, human-readable strings for the collections a product belongs to automatically generated from their titles. |
product_collection_titles_csv | STRING | The titles of collections the product belongs to. Collections are groupings of products that merchants can create to make their stores easier to browse. |
product_created_at | TIMESTAMP | The date and time when the product was created. |
product_id | STRING | A unique identifier for the product generated by the source_system. |
product_tags_csv | STRING | Tags that the shop owner has attached to the product, comma-and-space separated and sorted alphabetically. Values are the exact tag strings as set in Shopify, with the source list literal’s brackets, quote wrapper and padding removed (a bracket or quote that is part of the tag itself is preserved). Null when the product has no tags, note that product_tags_array is [] rather than null in that case, so this is the column to test for. Use product_tags_array to match on individual tags rather than substring-matching this column. |
product_title | STRING | The title of the product. |
product_type | STRING | A categorization for the product used for filtering and searching for products. |
product_updated_at | TIMESTAMP | The date and time when the product was last modified. |
product_variant_compare_at_price | NUMERIC | The original/compare-at price for this product variant (typically MSRP or pre-sale price). Used to show savings/discounts to customers; NULL if no compare-at price is set. |
product_variant_created_at | TIMESTAMP | The date and time when the product variant was created. |
product_variant_id | STRING | A unique identifier for the product variant generated by the source system. |
product_variant_price | FLOAT64 | The current retail price for this product variant (per unit). Used for pricing analysis and comparison with order line prices. |
product_variant_title | STRING | The title of the product variant. |
product_variant_updated_at | TIMESTAMP | The date and time when the product variant was last modified. |
product_vendor | STRING | The name of the vendor of the product. |
sku | STRING | The stock keeping unit (SKU) of the product variant. |
source_system | STRING | Originating platform for the record (e.g., Shopify, Amazon, TikTok Shop, Chargebee). Used for platform‑specific behavior and coverage. |