sm_experimental schema contains tables for preview features and advanced analytics models. These tables are production-ready but may evolve as features mature.
Multi-Touch Attribution
rpt_ad_attribution_performance_daily
Daily ad performance with waterfall MTA attribution at ad, ad group, campaign, and channel levels.
obt_purchase_journeys_with_mta_models
Customer purchase journeys with multi-touch attribution calculations across multiple dimensions and models.
Need a table promoted to
sm_transformed_v2? Contact your SourceMedium account manager.