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Shipping costs represent the cost you pay to deliver orders to customers. Adding shipping costs enables accurate gross profit and contribution margin calculations.

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How Shipping Costs Work

Shipping costs can be entered as:
  • Flat rate per order: Same cost for every order
  • Percentage of shipping revenue: e.g., 80% of what customer paid
  • Per-order values: Custom cost per order via upload

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Where Shipping Costs Appear

ModuleUsage
Executive SummaryGross profit calculation
Orders Deep DiveOrder-level profitability
LTV & RetentionProfit-adjusted LTV metrics

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Setting Up Shipping Costs

1

Access Configuration Sheet

Open your Configuration Sheet from SourceMedium settings
2

Navigate to Shipping tab

Find the shipping costs section
3

Enter your method

Choose flat rate, percentage, or upload order-level costs

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Common Approaches

ApproachBest ForExample
Flat rateSimple, consistent shipping$5.00 per order
PercentageVariable shipping costs75% of shipping charged
Per-order uploadComplex/negotiated ratesCSV with order-specific costs
If you use multiple carriers with different rates, consider using the average cost across all orders. You can refine later with per-order data.

Set up shipping costs

Step-by-step setup guide

Fulfillment costs

Track 3PL and fulfillment fees