How SourceMedium helped Neuro Gum save hours of time each week by streamlining their data

About

As Neuro Gum scaled marketing, the founders needed answers to basic performance questions (like CAC) without turning reporting into a weekly project. Data lived across channels and exports, and the team was spending too much time consolidating and debating numbers instead of acting on them.

SourceMedium became the team’s command center for accessible, validated reporting, giving the business back meaningful time each month and letting more of the org use the same baseline.

Neuro Gum sells functional gums and mints and is available online and in nearly 10,000 retail stores.

“We wanted answers to questions like, ‘How much does it cost to acquire this customer?’ But with a growing, bootstrapped team, it wasn’t a productive use of time to build data infrastructure.”

The challenge

• Performance data was scattered across channels, making it hard to reconcile and defend a baseline
• Budget and optimization decisions depended on being able to see CAC, cohorts, and retention quickly
• Manual consolidation ate time in a small team and caused missed opportunities

Managing data across different marketing and sales channels proved to be a tedious time drain for Neuro Gum. Teams across the organization spent countless hours finding and consolidating data across channels to analyze campaign performance, attribute conversions and calculate cohort data.

Without easy-to-access performance metrics or customer insights, Neuro Gum felt it was missing valuable opportunities to improve performance, save costs, and expedite decision-making.

Neuro aimed to partner with a solution provider that could:

1. Relieve manual reporting burdens to free up team time.
2. Create user-friendly dashboards with on-demand KPI visibility.
3. Empower the organization to make data-driven decisions to maximize performance.

The solution

• A centralized, validated view of omnichannel data with drill-down when numbers didn’t match
• User-friendly dashboards that reduced the need for Excel/PowerPoint processing
• A self-serve workflow that let marketing and finance teams get answers without waiting on analysts

“With SourceMedium, our data analysts don’t have to do the tedious work. They can actually do their job of analyzing the data versus processing it.”

SourceMedium emerged as the solution to Neuro Gum’s challenges, offering a command center and self-serve tool that changed how teams accessed and used analytics.

With the help of SourceMedium, the Neuro team was able to:

1. Hours saved on tedious work: SourceMedium eliminated the need for manual data manipulation in Excel or PowerPoint. The platform’s user-friendly dashboards made data readily available, allowing the team to focus on analysis and strategic decision-making rather than spending time crunching the numbers.

2. Visibility into performance metrics: SourceMedium’s platform pulled together and integrated Neuro’s omnichannel data, creating a centralized and validated view. From there, teams can drill up and drill down on metrics and track key performance indicators, such as Lifetime Value (LTV) and retention.

3. Make real-time decisions: SourceMedium facilitated real-time changes by answering critical questions regarding Average Order Value (AOV), cohort size, and monthly retention. These real-time insights allowed Neuro Gum to adapt content, creative assets, marketing strategies, and more, ensuring continuous performance improvement.

4. Democratize business analytics: As a self-service tool, SourceMedium empowered teams - from marketing to finance - ensuring that everyone had a pulse on business performance and that data-driven decisions were not limited to a select few but extended throughout the organization.

All of this was made possible because of SourceMedium’s approach to its clients. The team was able to adapt the product to fit the needs and desires of the Neuro team - working side by side to make the platform stronger for its use cases.

“SourceMedium actually listens to their customers; they adapt quickly and build the features that we need.”

What changed

• Decision enabled: Teams could make faster performance decisions (creative, channel, spend) with a clearer view of AOV, cohorts, and retention.
• How they validated it: A centralized and validated view reduced the need to reconcile metrics across systems before acting.
• What got faster: Less manual processing for analysts and more time spent on analysis.

The results

As Ryan says, “Data is only useful if people use them.” And with SourceMedium as a partner, he recognizes how teams across the organization are leveraging the tool and driving measurable improvements:

• 35% of employees using SourceMedium regularly

  Neuro Gum reports that 35% of employees use SourceMedium regularly. Timeframe: measured over the first 6 months after rollout.

• 40 hours of work given back each month

  Neuro Gum estimates ~40 hours of work are given back to employees each month. Timeframe: measured monthly after the first 3 months of rollout.

• 172% increase in Marketing Efficiency Ratio

  The team reported a 172% increase in Marketing Efficiency Ratio. Timeframe: measured over the first 6 months after rollout, after moving to a centralized reporting baseline.

The platform became a practical way to reduce reporting drag and keep teams focused on growth.

“SourceMedium is our command center; it helps us identify problems before they get bigger. It’s easy enough for everyone on the team to use, and it empowers all people - from associate level to C-suite - to understand the data and what it means for the business.”