---
title: "Triple Whale integration"
description: "Triple Whale scores channels in its own attribution model, in its own dashboard. Those numbers belong beside the platform-reported ROAS you already track."
url: "https://sourcemedium.com/integrations/triple-whale/"
---

# Triple Whale measurement, written into BigQuery

Triple Whale scores channels in its own attribution model, in its own dashboard. Those numbers belong beside the platform-reported ROAS you already track.

## Integration Snapshot

- Platform: Triple Whale
- Category: Analytics & Measurement
- Availability: Raw data only
- Documentation: [View docs](https://sourcemedium.com/docs/data-inputs/platform-integration-instructions/triple-whale-integration)
- Vendor docs: [BigQuery setup](https://triplewhale.readme.io/reference/bigquery-setup-and-configuration)
- Vendor docs: [Data Warehouse Export](https://triplewhale.readme.io/reference/introduction-to-data-warehouse-export)
- Vendor docs: [De-duplication](https://triplewhale.readme.io/reference/de-duplication-for-data-warehouse-export)

## Why teams connect Triple Whale

This connector is raw data only. Triple Whale writes its measurement tables into your warehouse. SourceMedium does not model them into dashboards or the AI agent yet.

## Key capabilities

- Warehouse export: Triple Whale writes measurement tables into BigQuery on a schedule you set.
- Beside platform ROAS: Compare Triple Whale to Meta, Google, and GA4 in one place.
- Warehouse access: Query the tables directly until transformed models exist.

## Joins with

- [Shopify](https://sourcemedium.com/integrations/shopify)
- [GA4](https://sourcemedium.com/integrations/ga4)
- [Fospha](https://sourcemedium.com/integrations/fospha)
- [Northbeam](https://sourcemedium.com/integrations/northbeam)

## How it works

1. Pick your destination: On a dedicated warehouse you set this up yourself. Otherwise request the integration in Connect and your SourceMedium team completes it.
2. Turn on the export: Grant Triple Whale write access to a dataset in your warehouse, then schedule the export. Our setup guide lists the exact access to give.
3. Confirm in SourceMedium: Click Connect so we can mark the source as in setup and check that tables are arriving.

## Related integrations

- [Northbeam](https://sourcemedium.com/integrations/northbeam)
- [GA4](https://sourcemedium.com/integrations/ga4)
- [Fospha](https://sourcemedium.com/integrations/fospha)
- [Shopify](https://sourcemedium.com/integrations/shopify)