---
title: "ChatGPT Ads integration"
description: "SourceMedium syncs your ChatGPT Ads spend, delivery, and performance from OpenAI Ads Manager, then joins it with Shopify orders so you can measure this new channel the same way you measure every other one."
url: "https://sourcemedium.com/integrations/chatgpt-ads"
---

# Ads in ChatGPT, measured against real revenue

SourceMedium syncs your ChatGPT Ads spend, delivery, and performance from OpenAI Ads Manager, then joins it with Shopify orders so you can measure this new channel the same way you measure every other one.

## Integration Snapshot

- Platform: ChatGPT Ads
- Category: Marketing & Advertising
- Availability: Generally available
- Documentation: [View docs](https://sourcemedium.com/docs/data-inputs/platform-integration-instructions/chatgpt-ads-integration)

## Why teams connect ChatGPT Ads

ChatGPT Ads opens an entirely new place to reach customers. SourceMedium connects that spend to actual orders in BigQuery, so from day one you can compare its efficiency against Meta, Google, and TikTok instead of trusting platform-reported numbers.

## Key capabilities

- New-channel ROAS from day one: ChatGPT Ads spend is joined to attributed Shopify orders for true return on ad spend, without waiting for platform attribution to mature.
- Cross-channel comparison: Performance is normalized alongside Meta, Google, TikTok, and your other channels for apples-to-apples efficiency analysis.
- Campaign performance: Spend, impressions, clicks, and conversions sync daily so you can track how campaigns scale as the channel grows.
- Blended and incremental view: ChatGPT Ads joins your blended ROAS and incrementality analysis so you can see what it actually adds on top of existing channels.

## Example BigQuery tables

- `rpt_ad_performance_daily`: Daily ChatGPT Ads spend, impressions, clicks, and conversions
- `obt_orders`: Orders for ROAS calculation with UTM attribution
- `rpt_executive_summary_daily`: Channel-level ROAS and spend rollup

## Common enrichments

- ROAS calculated against attributed Shopify orders
- Cost per acquisition by attribution model
- New vs. repeat customer split for acquired orders
- Attributed revenue across first-touch, last-touch, and data-driven models

## Questions you can ask

- What's our ChatGPT Ads ROAS compared to Meta and Google?
- How much revenue is ChatGPT Ads driving this month?
- What's our ChatGPT Ads cost per new customer?
- Show me ChatGPT Ads spend and attributed revenue by week
- How does ChatGPT Ads affect our blended ROAS?

## Joins with

- [Shopify](https://sourcemedium.com/integrations/shopify)
- [Meta Ads](https://sourcemedium.com/integrations/meta-ads)
- [Google Ads](https://sourcemedium.com/integrations/google-ads)
- [TikTok Ads](https://sourcemedium.com/integrations/tiktok-ads)

## How it works

1. Connect ChatGPT Ads: Link your OpenAI Ads Manager account and SourceMedium pulls spend, delivery, and performance daily.
2. Join to revenue: ChatGPT Ads data is joined to your Shopify orders using your configured attribution model.
3. Measure and compare: Track ChatGPT Ads ROAS and efficiency next to Meta, Google, and TikTok in unified tables.

## Related integrations

- [Meta Ads](https://sourcemedium.com/integrations/meta-ads)
- [Google Ads](https://sourcemedium.com/integrations/google-ads)
- [TikTok Ads](https://sourcemedium.com/integrations/tiktok-ads)
- [Shopify](https://sourcemedium.com/integrations/shopify)