> ## Documentation Index
> Fetch the complete documentation index at: https://docs.sourcemedium.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# The Most Asked Analytical Questions

> Onboarding guide: The Most Asked Analytical Questions.

## Looking for inspiration? Below are some of our most commonly asked analytical questions!

Let us know what insights you would like to unlock.

***Neural Pathways + Data Building Blocks = Acctionable Insights*** 🧠

### Executive

* How has the ratio of new to repeat customers changed on a weekly basis so far this year?
* Are we profitable on our overall marketing spend?

### Marketing & Acquisition

* Which platform and campaign type has the highest ROAS?
* Which source/medium is leading to the most conversions?
* Am I acquiring new subscribers with my lowest cost channels (email vs. paid social)?

### Retention & LTV

* Which discount code was responsible for acquiring our highest retention cohort?
* Which initial products were ordered by customers in the highest LTV cohort?

### Customer Analysis

* Which products are most common with new customers?
* At what interval are non-subscribers making orders?
* How much more valuable are my subscription customers than non-subscription customers?

### Orders & Products

* What initial products lead to strong repeat purchasing behavior?
* Which source / mediums are driving repeat purchases?
* What is our most common cart composition?
* What percentage of our orders are first time vs. repeat?

### Subscription

* What is the typical subscriber journey?
* How much of my total revenue is driven by subscriptions?
* How much of our current revenue is driven by historical subscriber cohorts?