> ## Documentation Index
> Fetch the complete documentation index at: https://docs.sourcemedium.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Level 2 Data Checklist

> Tips and tricks to improve your adoption of SourceMedium

## Background

During your onboarding and implementation period, we'll be providing your team with a series of **Data Checklists** that include
recommended best practices to enhance your data setup and supercharge your insights.

***

## Level 2️⃣: Advanced use cases with SourceMedium

#### SourceMedium Use Cases 🦾

🎯 [Implement Scorecards and Target Setting](/data-inputs/configuration-sheet/can-i-set-targets-in-my-dashboard) — Track actuals vs. budgets on core metrics

🎙️ [Influencer & Affiliate tracking](/data-inputs/configuration-sheet/how-can-i-track-influencer-spend-and-performance) — Calculate ROI on influencer spend through discount codes

💸 [Evaluate Product Costs and Margins](/data-inputs/configuration-sheet/costs/how-do-i-surface-product-costs-from-platforms-outside-of-shopify-into-my-dashboard) — Enter product costs to better understand COGS and profitability

🛒 [Enter non-integrated sales data](/data-inputs/configuration-sheet/how-do-i-enter-non-integrated-sales-data-sales-tab) — Complete your omni-channel sales picture

#### Data Cleaning 🧹

🐾 [Utilize proper UTM naming conventions](/help-center/faq/account-management-faqs/how-can-i-improve-my-last-click-attribution) — Improve your last-click UTM attribution across marketing channels

♻️ [Filter out samples, returns, and exchanges](/help-center/faq/configuration-sheet-faqs/how-can-i-filter-out-samples-returns-and-exchanges) — Use the Configuration sheet to clean 'dirty data' from your core metrics

***

## What's Next?

Stay tuned for more checklists, and get ready to unlock the power of your data 🔐

* **Level 3**: Deep dive customer, order, and product level analysis

## Recap

1️⃣ [**Level 1 Checklist**](/onboarding/getting-started/level-1-data-checklist): Building the foundation

💭 [Check out our most common analytical questions](/onboarding/getting-started/thinking-analytically/common-analytical-questions)

🥶 [SourceMedium Cold Start Guide](/help-center/faq/cold-start-guide-home)