> ## Documentation Index
> Fetch the complete documentation index at: https://docs.sourcemedium.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Why does my LTV look off in my multi-store report?

> Why LTV and Retention reports must be viewed per-store and don't support cross-brand holistic calculations

**Environmental factors:** Multiple Shopify stores

### Resolution

For LTV and Retention reports, make sure you only have one brand selected in the Brand ID filter. Currently, we do not support cross-brand holistic LTV (e.g. combining multiple stores at the same time and looking at the LTV).  LTV needs to be viewed on a per-store basis.

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