> ## Documentation Index
> Fetch the complete documentation index at: https://docs.sourcemedium.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# What are the implications of the new (BETA) Amazon SP-API integration?

> Benefits and features of the Amazon Selling Partner API integration for omnichannel reporting in SourceMedium

<img src="https://mintcdn.com/sourcemedium/gkt5K_vlUdTeGdBJ/images/article-imgs/what-are-the-implications-of-the-new-amazon-sp-api-integration/Amazon-seller-central.png?fit=max&auto=format&n=gkt5K_vlUdTeGdBJ&q=85&s=57f412208e83855c5e5e79efab651107" alt="Amazon-seller-central.png" width="1364" height="620" data-path="images/article-imgs/what-are-the-implications-of-the-new-amazon-sp-api-integration/Amazon-seller-central.png" />

## Background

Amazon deprecated their MWS reporting API and transitioned to SP (Selling Partner) APIs in July 2022. We are supporting a free BETA integration for this new connection with current Pro Plan customers, with plans to incorporate Amazon sales as part of the pricing model by the beginning of Q1 2023.

## What is the benefit of integrating Amazon data into the dashboard?

* Increase your omni-channel awareness by blending Amazon sales into your Executive Summary
* Determine and compare Amazon acquisition performance (when [Amazon Ads](/data-inputs/platform-integration-instructions/amazon-ads-integration) also integrated)

## What Amazon data will surface in the dashboard?

<AccordionGroup>
  <Accordion title="Metrics:">
    * `Orders`
    * `Gross Revenue` (called 'Ordered Product Sales' in Amazon Business Reports)
      * This feeds into `Net Revenue` and `Total Revenue` in the dashboard
    * `Discounts`
    * `Refunds`
    * `Shipping`
    * `Gross Quantity`
      * This feeds into `Net Quantity`  and `Cart Size`
  </Accordion>

  <Accordion title="Dimensions:">
    * `Date`
    * `Product Titles`
    * `SKUs`
  </Accordion>
</AccordionGroup>

## Where will this surface in the dashboard?

* Executive Summary
* YoY Performance
* Orders Deep Dive
* Product Performance

*(Note: Make sure to select `Amazon` in the channel selector)*

<img src="https://mintcdn.com/sourcemedium/gkt5K_vlUdTeGdBJ/images/article-imgs/what-are-the-implications-of-the-new-amazon-sp-api-integration/Untitled.png?fit=max&auto=format&n=gkt5K_vlUdTeGdBJ&q=85&s=87fbf5b60b7926dc332d3c11e15505f2" alt="" width="327" height="240" data-path="images/article-imgs/what-are-the-implications-of-the-new-amazon-sp-api-integration/Untitled.png" />

## What features are currently under development?

* `New / Repeat Customers`
* `Order Sequence / Index`
* `LTV/Retention` *(Note: this will be limited to customers who purchase exclusively on Amazon)*

## Is customer-level data available?

* Amazon does not provide any PII at the customer-level at the moment
* Any charts using the following dimensions / metrics will not be compatible with Amazon data
  * `CPA` (however, if your Amazon Ads account is integrated in the dashboard then `CPO` will be available)
  * `Acquisition Channels` (including `Source / Medium`)
  * `Discount Codes`

## Is subscription-level data available?

Amazon does not provide full subscription lifecycle data through Seller Central, such as subscription IDs, active subscriber status, cancellation dates, or active subscription counts.

However, when Amazon provides order-item promotion or program signals that identify Subscribe & Save activity, SourceMedium uses those signals to classify eligible Amazon Seller Central orders and order lines as subscription. This improves subscription-vs-one-time reporting for Amazon, but should still be interpreted as order-level Subscribe & Save classification rather than a complete subscriber lifecycle dataset.

## How fresh is the data?

Recent Amazon days settle over time. SourceMedium fills the most recent \~3 days from Amazon's live order feed, so **order volume firms up within a few days**, but **revenue and financial detail catch up more slowly**: gross revenue is still filling in for the newest 1-2 days, and net revenue, refunds, taxes, discounts, and customer-level metrics settle later. Treat the most recent days as directional, give gross revenue about 4-7 days, and use a more settled window for financial and customer detail. See [Amazon Seller Central: Data nuances & limitations](/data-inputs/platform-supporting-resources/amazon-seller-central/amazon-sc-data-nuances-and-limitations) for the full settling curve.

## What historical data is available?

Data ingestion will go back to 1 year before the date that SourceMedium received Seller Central permissions and the API connectors were created

* This requires additional requests to the APIs, and due to rate limits, may take up to 14 days to complete
* We are working on solution(s) to include historical data that goes further back than 1 year, although this data may be limited in some instances

<br />

Our team is committed to perfecting and improving this integration constantly, and we'll push out updates to you as they happen.

If have any questions or feedback about this beta integration, let us know using [**this form**](https://form.jotform.com/223005113695145).

***

## Additional information and related articles

* [Amazon (SP) integration instructions](/data-inputs/platform-integration-instructions/amazon-sc-integration)
* [Amazon Ads integration instructions](/data-inputs/platform-integration-instructions/amazon-ads-integration)
* [Amazon \[BETA\] Integration Feedback Form](https://form.jotform.com/223005113695145)