> ## Documentation Index
> Fetch the complete documentation index at: https://docs.sourcemedium.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# The Repurchase Analysis Module

> Overview of the Repurchase Analysis module and how to use it.

<iframe width="640" height="360" src="https://www.loom.com/embed/8a4ba556051248f2a46bab9f27304fac?sid=459c42b5-8f8b-4388-8971-d71fbde2a746" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen />

#### What is the Repurchase Analysis module and what data can be found there?

* This specifically formatted module that pulls your online store data (Shopify, Amazon, Chargebee) as well as from the Configuration Sheet.
* This module is entirely based on a customer's order\_date as opposed to when a customer is first acquired known as their cohort\_date (except in the case of the filters which are still applied to a customers acquisition order).

#### Common Questions & Insights That Can Be Answered Here:

<AccordionGroup>
  <Accordion title="How many unique purchasers have repurchased within a given month (repurchase rate)?">
    <iframe width="640" height="360" src="https://www.loom.com/embed/9d7c0b395dd141b7a92ae8bb7d11e7b7?sid=abb39859-61cb-449d-9be0-7be2c9c41486" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen />
  </Accordion>

  <Accordion title="What share of my overall sales performance is being driven by new vs. repeat customers? What does this trend look like over time?">
    <iframe width="640" height="360" src="https://www.loom.com/embed/188e1e823b2b4278bb9fae8c176520fb?sid=db237f91-a4e8-4e36-ac6f-e013c24cd89c" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen />
  </Accordion>
</AccordionGroup>

#### Potential Reporting Differences & Discrepancies

This module is entirely based on a customer's order\_date as opposed to when a customer is first acquired known as their `cohort_date` *(except in the case of the filters which are still applied to a customers acquisition order).*
