> ## Documentation Index
> Fetch the complete documentation index at: https://docs.sourcemedium.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# The New Customer Analysis Module

> Overview of the New Customer Analysis module and how to use it.

<iframe width="640" height="360" src="https://www.loom.com/embed/a20731e0e7814c53931803fc2eb376db?sid=e3cb6d73-8f16-4e41-9a9d-ad823cd5f65e" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen />

#### What is the New Customer Analysis module and what data can be found there?

* This specifically formatted module that pulls your online store data (Shopify, Amazon, Chargebee) as well as from the Configuration Sheet.
* This module is entirely based on a customer's order\_date as opposed to when a customer is first acquired known as their cohort\_date (except in the case of the filters which are still applied to a customers acquisition order).

#### Common Questions & Insights That Can Be Answered Here:

<AccordionGroup>
  <Accordion title="Which channels are responsible for converting new customers?">
    <iframe width="640" height="360" src="https://www.loom.com/embed/9e86e32a0a4c40e4bbdb1510b6a66360?sid=34fe79e2-a090-46bb-998d-60ae0f9930db" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen />
  </Accordion>

  <Accordion title="Which products are most commonly purchased by new customers?">
    <iframe width="640" height="340" src="https://www.loom.com/embed/b523884a5f4749cc957165db6ceca7f0?sid=aa5ed869-8388-4342-a197-2db549177176" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen />
  </Accordion>

  <Accordion title="Which acquisition channels are responsible for bringing new customers in?">
    <iframe width="640" height="360" src="https://www.loom.com/embed/d504fe8eaa2543d2bca2dc1ee6f992ad?sid=c1f68d9f-42e6-48e7-b474-3229e9eb5bd2" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen />
  </Accordion>
</AccordionGroup>

#### Potential Reporting Differences & Discrepancies

Customers are surfaced whose first order is within the dates selected in the date range filter.