> ## Documentation Index
> Fetch the complete documentation index at: https://docs.sourcemedium.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# The Marketing Overview Module

> Overview of the Marketing Overview module and how to use it.

<iframe width="640" height="360" src="https://www.loom.com/embed/1f87cb7899c24de2840d5facee4bfe24?sid=ed5b7655-01d9-426b-83d6-68f12eea39d6" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen />

#### What is the Marketing Overview module and what data can be found there?

* Blended view of all your integrated marketing platforms, manually inputted marketing costs, and influencer cost/performance from the Configuration Sheet are aggregated here
* This is where you will find insights into the overall health of your marketing efforts

#### Common Questions & Insights That Can Be Answered Here:

<AccordionGroup>
  <Accordion title="How is brand search impacting my overall ROAS and marketing performance?">
    <iframe width="640" height="360" src="https://www.loom.com/embed/77c7f31b6d4249f6b1d300878cfa2a30?sid=9bf7ddd9-d2b6-4deb-8d83-2fbc93b404b0" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen />
  </Accordion>

  <Accordion title="What is my overall blended marketing spend? CPO? AOV? ROAS?">
    <iframe width="640" height="360" src="https://www.loom.com/embed/94be0a3f3c934272a3abe169427b3d55?sid=ba2e4866-2a33-41f1-b518-bb867d9bd3a3" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen />
  </Accordion>

  <Accordion title="What is my platform-reported marketing spend? CPO? AOV? ROAS?">
    <iframe width="640" height="360" src="https://www.loom.com/embed/567f7f29f54540b2a479229ddf150ad9?sid=2e403452-56eb-4b6c-b6d1-5ee6b48db4e2" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen />
  </Accordion>
</AccordionGroup>

#### Potential Reporting Differences & Discrepancies

* For Meta, SourceMedium reports on an account-level default of 7-day click, 1-day view.  If you are looking at different attribution windows within the Meta UI it will look like there is a discrepancy in reporting vs. the SourceMedium dashboard.
* SourceMedium separates **Campaign Types** based on common Campaign naming conventions, which can be modified if our logic does not pick up the correct categorization.
