> ## Documentation Index
> Fetch the complete documentation index at: https://docs.sourcemedium.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.
# The LTV & Retention Module
> Overview of the LTV & Retention module and how to use it.
#### What is the LTV & Retention module and what data can be found there?
* This report uses cohorts to bucket customers based on the month a customer placed their very first order. Inclusion in a cohort and applied filters are based on a customer's acquisition order. For example, when filtering using a discount code a customer will be included in a cohort for the month in which they first used that specific discount code.
* The ***Slice filter*** is based on Subscription, One-time, or All Product sales.
* *e.g. filtering to Subscription will not show any One-Time revenue, even if a given customer has purchased both one-time and subscription products in different orders or the same order.*
#### Common Questions & Insights That Can Be Answered Here:
#### Potential Reporting Differences & Discrepancies
* Defaulted to **Net Revenue**
* Filters (order type, sub-channel, etc.) apply to customers' **acquisition order**
* Cohorts based on `order_process` date when the order is at least partially paid
* If we do not have a direct integration with a subscription platform, we rely on tags to determine subscription vs. non-subscription order type