> ## Documentation Index
> Fetch the complete documentation index at: https://docs.sourcemedium.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# The Executive Summary Module

> Overview of the Executive Summary module and how to use it.

<iframe width="640" height="360" src="https://www.loom.com/embed/1ed6e5fbb1134cc3a49f652ab7976857?sid=f455d810-09f6-4ecd-ad83-c8961a268271" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen />

#### What is the Executive Summary module and what data can be found there?

* Blended view of all your integrated data sources
* This is where you will find insights into the overall health of your brand
* Follows accounting rules and when the correct filters are selected, this will match your Shopify Sales Over Time report

#### Common Questions & Insights That Can Be Answered Here:

<AccordionGroup>
  <Accordion title="How is my Online DTC store doing vs. my Amazon store?">
    <iframe width="640" height="360" src="https://www.loom.com/embed/eed93bc808b6466b8cea32f78c9ff079?sid=ee5600c1-cadf-4e96-a615-8fcc88af3172" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen />
  </Accordion>

  <Accordion title="What is my blended cost per acquisition (CPA)?">
    <iframe width="640" height="360" src="https://www.loom.com/embed/b6d5ba880e9c4334a4a679a1e9a19187?sid=906a3d17-c027-4a8b-8b96-8e382b0c4589" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen />
  </Accordion>

  <Accordion title="What percentage of orders are first time vs. repeat?">
    <iframe width="640" height="340" src="https://www.loom.com/embed/fd88e320fcf540d7a17f231a8ed766a4?sid=9b419a00-4eca-415f-999a-b1171dbef01f" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen />
  </Accordion>
</AccordionGroup>

#### Potential Reporting Differences & Discrepancies

The Executive Summary is designed to mirror the accounting rules present in the Shopify Sales Report, and will almost always match 1:1.  However, there are some instances where you won't see a 1:1 match:

1. If your brand has our 'Exclude \$0 Orders' feature enabled, you will see a revenue and orders mismatch. This feature excludes otherwise-valid orders with a net revenue of \$0 from all Executive Summary and Retention dashboard data.
   * [See here for a deeper explanation of this feature.](/help-center/faq/dashboard-functionality-faqs/what-is-exclude-zero-dollar-feature)

2. If your brand has any data cleaning rules in the Channel Mapping tab your Configuration Sheet *(e.g. any rules routing orders to a channel other than Online DTC)* you will see a mismatch if only Online DTC is selected in the channel dropdown (located at the top right-hand corner of your report, under the date range filter).

**If you are running sales through Amazon, be sure to deselect "Amazon" in the channel dropdown when comparing sales data between the Executive Summary and Shopify Sales report.**
