> ## Documentation Index
> Fetch the complete documentation index at: https://docs.sourcemedium.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# The Emails - Conversions Module

> Overview of the Emails - Conversions module and how to use it.

#### What is the Emails - General module and what data can be found there?

* This module reports on email conversions. This module is based on the UTM tracking parameters from you commerce platform / Google Analytics.
* This is where you will be able to explore which email campaigns are driving conversions.

#### Common Questions & Insights That Can Be Answered Here:

<AccordionGroup>
  <Accordion title="Where can I find the AOV of a specific campaign?">
    This can be found in the **Email Conversions (Based on UTM) chart.**
  </Accordion>

  <Accordion title="Where can I find Net Revenue of Flow vs. Campaign emails?">
    This can be found in the **Email Conversions (Based on UTM**) chart and the **Email Conversions - Campaign vs. Flow** chart.
  </Accordion>

  <Accordion title="Where can I find how many orders were 1st time vs. Repeat?">
    This can be found in the **First vs. Repeat** chart.
  </Accordion>
</AccordionGroup>

#### Potential Reporting Differences & Discrepancies

SourceMedium applies custom logic based on your data to filter and classify UTMs into campaigns and flow emails. We can reclassify UTMs if the default naming conventions do not capture the correct campaign and flow groupings.