> ## Documentation Index
> Fetch the complete documentation index at: https://docs.sourcemedium.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Dashboard Modules Overview

> Guide to all available modules in your SourceMedium dashboard and what insights each provides

## What Are Modules?

Modules are pre-built analysis views within your SourceMedium dashboard. Each module focuses on a specific area of your business—marketing performance, customer behavior, product analytics, and more.

<Info>
  Not all modules may be enabled for your account. Contact your SourceMedium team to activate additional modules.
</Info>

***

## Executive & Overview

<CardGroup cols={2}>
  <Card title="Executive Summary" icon="chart-line" href="/data-activation/managed-bi-v1/modules/executive-summary-module">
    High-level business KPIs: revenue, orders, customers, and marketing efficiency metrics.
  </Card>

  <Card title="YoY Performance" icon="calendar" href="/data-activation/managed-bi-v1/modules/yoy-performance-module">
    Year-over-year comparisons to track growth and seasonality.
  </Card>
</CardGroup>

***

## Marketing Performance

<CardGroup cols={2}>
  <Card title="Marketing Overview" icon="bullseye" href="/data-activation/managed-bi-v1/modules/marketing-overview-module">
    Cross-channel marketing performance with spend, ROAS, and attribution data.
  </Card>

  <Card title="Meta Ads" icon="meta" href="/data-activation/managed-bi-v1/modules/meta-ads-module">
    Facebook and Instagram advertising performance deep dive.
  </Card>

  <Card title="Google Ads" icon="google" href="/data-activation/managed-bi-v1/modules/google-ads-module">
    Google Ads campaign, ad group, and keyword performance.
  </Card>

  <Card title="Google Search Console" icon="magnifying-glass" href="/data-activation/managed-bi-v1/modules/google-search-console-module">
    Organic search performance, queries, and click-through rates.
  </Card>

  <Card title="Influencers Deep Dive" icon="user-group" href="/data-activation/managed-bi-v1/modules/influencers-deep-dive-module">
    Influencer and affiliate marketing performance tracking.
  </Card>
</CardGroup>

***

## Traffic & Funnel

<CardGroup cols={2}>
  <Card title="Traffic Deep Dive" icon="arrow-right-to-city" href="/data-activation/managed-bi-v1/modules/traffic-deep-dive-module">
    Website traffic sources, sessions, and conversion funnel analysis.
  </Card>
</CardGroup>

***

## Email & SMS

<CardGroup cols={2}>
  <Card title="Emails - General" icon="envelope" href="/data-activation/managed-bi-v1/modules/emails-general-module">
    Email campaign performance: sends, opens, clicks, and engagement.
  </Card>

  <Card title="Emails - Conversions" icon="envelope-open-dollar" href="/data-activation/managed-bi-v1/modules/emails-conversions-module">
    Email-attributed revenue and conversion metrics.
  </Card>
</CardGroup>

***

## Customer Analytics

<CardGroup cols={2}>
  <Card title="LTV & Retention" icon="heart" href="/data-activation/managed-bi-v1/modules/ltv-retention-module">
    Customer lifetime value, retention curves, and cohort analysis.
  </Card>

  <Card title="Repurchase Analysis" icon="rotate" href="/data-activation/managed-bi-v1/modules/repurchase-analysis-module">
    Repeat purchase behavior, time between orders, and repurchase rates.
  </Card>

  <Card title="New Customer Analysis" icon="user-plus" href="/data-activation/managed-bi-v1/modules/new-customer-analysis-module">
    First-time customer acquisition channels and behavior.
  </Card>

  <Card title="Last Order Analysis" icon="clock-rotate-left" href="/data-activation/managed-bi-v1/modules/last-order-analysis-module">
    Analysis of customers' most recent purchases.
  </Card>
</CardGroup>

***

## Orders & Products

<CardGroup cols={2}>
  <Card title="Orders Deep Dive" icon="receipt" href="/data-activation/managed-bi-v1/modules/orders-deep-dive-module">
    Order-level analysis with filtering by channel, product, and customer segment.
  </Card>

  <Card title="Product Performance" icon="box" href="/data-activation/managed-bi-v1/modules/product-performance-module">
    Product and variant sales, margins, and inventory performance.
  </Card>

  <Card title="Product Affinity" icon="link" href="/data-activation/managed-bi-v1/modules/product-affinity-module">
    Products frequently purchased together and cross-sell opportunities.
  </Card>
</CardGroup>

***

## Subscriptions

<CardGroup cols={2}>
  <Card title="Subscription Overview" icon="repeat" href="/data-activation/managed-bi-v1/modules/subscription-overview-module">
    Subscription revenue, churn, and subscriber lifecycle metrics.
  </Card>

  <Card title="Subscription Product Performance" icon="boxes-stacked" href="/data-activation/managed-bi-v1/modules/subscription-product-performance-module">
    Performance of individual subscription products and plans.
  </Card>
</CardGroup>

***

## Related Resources

<CardGroup cols={2}>
  <Card title="Core Dashboard Features" icon="sliders" href="/data-activation/managed-bi-v1/core-dashboard-features">
    Learn about filters, date ranges, and dashboard controls.
  </Card>

  <Card title="Data Tables Reference" icon="database" href="/data-activation/managed-data-warehouse/overview">
    Explore the underlying data tables powering these modules.
  </Card>
</CardGroup>