---
title: "BFCM 2024 Benchmark: DTC Brands Grew 48% | SourceMedium"
description: "BFCM 2024 across 8-9 figure ecommerce brands: DTC sales up 48%, new customer acquisition up 42%, and repeat sales up 52%."
url: "https://sourcemedium.com/blog/bfcm-2024-benchmark-report-dtc-brands-grew-48-percent-yoy/"
type: static
generatedAt: "2026-10-05T20:26:24.000Z"
---

December 5, 2024 • Growth
# BFCM 2024 Benchmark Report: DTC Brands Grew 48% YoY

BFCM 2024 across 8-9 figure ecommerce brands: DTC sales up 48%, new customer acquisition up 42%, and repeat sales up 52%.
[↓ Continue reading](#blog-article) BFCM 2024 Benchmark Report: DTC Brands Grew 48% YoY
## Executive Summary

### Meta
- TODO: Key stats summary - sales up 48%, new customer sales up 42%, repeat sales up 52%, ad spend up 27%]
- ## The “Two Black Fridays” Phenomenon
- [TODO: Content from linkedin_posts.md #1 - Nov 22 sales spike, repeat customers exceeded new, CAC down 50%+]
- ## Platform Performance
- [TODO: Content from linkedin_posts.md #2 - ROAS higher, CPC lower, CTR way higher, CPA lower]
- ### Google
- [TODO: Content from linkedin_posts.md #2 - Similar trends but less obvious efficiency improvements]
- ### TikTok
- [TODO: Content from linkedin_posts.md #2 - Spend up, already at Cyber Monday levels]
- ### Amazon Ads
- [TODO: Content from linkedin_posts.md #2 - CPM and CPC up, deal-conscious shoppers]
- ## DTC vs Amazon
- [TODO: Content from linkedin_posts.md #5 - DTC sales 180% vs 2023, Amazon 174%, repeat customer trends]
- ## Email & SMS Trends
- [TODO: Content from linkedin_posts.md #6 - Klaviyo data, email receives down but clicks up, SMS receives up]
- ## Real-Time Hourly Sales Patterns
- [TODO: Content from linkedin_posts.md #7-13 - Thursday through Cyber Monday hourly patterns, morning browsing dominates]
- ## Key Takeaways for 2025
- [TODO: Content from linkedin_posts.md #15-16 - Annual view shows sustainable growth, CAC higher but CVR improving]
- ---
- **Source:** SourceMedium BFCM 2024 Benchmark Dashboard - tracking billions in annual GMV across 8-9 figure high-growth brands in apparel, CPG, home goods, beauty, medical, electronics, and furniture.
- ## Written by
- ![Feifan Wang
- Details: /images/blog/authors/feifan-wang-avatar.jpg

Feifan Wang

Founder at SourceMedium

## Tags
Ecommerce Data Analysis [← Return to blog](https://sourcemedium.com/blog)
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